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Custom Engineering

$331,200 per Year
for an Inhouse Team?

You need custom software. Agencies charge $165,600+. Inhouse costs $331,200/year fully-loaded. There's a better way.

What Does Software Really Cost?
Project code handed over
No FW Delta licence fee. Third-party components stay under their own licences.

Fixed price • complete source code handover • no recurring licence fees

What Software Development
Really Costs

It's 2026. Every digital company needs custom software. But most pay too much or build too slowly.

The Real Math of Alternatives

Option 1: Traditional Agency

Average mid-size project at US digital agency: $165,600. Why so expensive? Because you're not just paying for developers. You're paying for: Prestigious downtown office. Sales team on commission. Project manager layer. Account management. 60-80% markup on actual dev time.

→ $165,600 for project that's $55,200 in engineering work
Option 2: Inhouse Team

Senior full-stack developer in US: $110,400 salary + $55,200 employer burden, benefits, equipment, office space = $165,600 fully-loaded per person. Plus: 3-6 months recruitment. Training time. Management overhead. And: What do they do between projects?

→ $331,200+/year for 2-person team that needs 6-8 months to set up
Option 3: Offshore Freelancers

Looks cheap upfront: $22–$43/hour instead of $110–$165. But: Timezone coordination overhead. Communication gaps cause rework. Quality inconsistency leads to expensive refactoring. IP and security concerns. No accountability after delivery.

→ Cheap at start, expensive at end when you want production quality
Option 4: No-Code/Low-Code SaaS

Bubble, Retool, Webflow – temptingly easy at start. Then: You hit platform limits. Custom functionality impossible without workarounds. Per-user fees scale with your team. Vendor holds your data hostage. Code export doesn't exist or is useless.

→ $2,208–$11,040/month forever + trapped when you want to scale
The Problem
$165k+
typical agency project
60-80% markup on dev work
$331k
in-house team/year
plus 6 months setup time

The Three Most Expensive Software Mistakes

SaaS Dependency Trap

You build business logic on Bubble/Retool/Webflow. Scale to 50 users. Monthly costs explode. Want to switch – but can't. Your workflows are platform-specific. Migration = rebuild.

→ $132,480 over 3 years + trapped
Agency Lock-in Contract

Agency builds your platform. But: Code stays with them. Maintenance contract required. Want $8,832+/month for updates. Other developers can't help – proprietary code access. You're dependent forever.

→ $317,952 over 3 years maintenance
Technical Debt Accumulation

Offshore team builds cheap and fast. Works – initially. Then: Bugs. Performance issues. Security concerns. Refactoring costs 3x more than right-first-time development. Plus: Lost opportunity during fixes.

→ $66,240–$165,600 refactoring
2026 Reality

Custom-Owned Software Is the New Standard

It's no longer question whether custom, but how efficiently you get it. The smartest companies build owned infrastructure – without agency overhead.

When custom is the right call

A workflow that decides your margin, a process no vendor models, or a dependency you cannot afford to inherit.

When it is not

Anything a standard tool already does well. We say so rather than build a worse version of it.

How the cost compares

We model it against your actual stack and volumes in the calculator, not against an industry average.

The Solution

Custom Engineering.
You Own the Code. Forever.

We build software that solves your specific problem. Fixed-price projects. Full code ownership. 40-60% below agency pricing.

Why We're Different

Structural Cost Advantage

Lean contracting structure. German servers for compliance. No office overhead. No sales team. No management layer. Lean network structure → 40-60% cost savings.

Full Code Ownership

You own every line of code. Complete documentation. GitHub repo transferred to you. Any developer can maintain it. Zero lock-in. Zero ongoing license costs.

Fixed-Price Clarity

Scope definition → fixed quote. No hourly billing risk. No surprise overruns. Clear deliverables, clear timeline, clear price. You know exactly what you're getting.

Speed to Production

No lengthy discovery phases that cost thousands. 30-minute call → scoping session → fixed quote within 5 days → start. 1-16 weeks to delivery depending on complexity.

What We Build – Full Engineering Spectrum

Business Process Automation

Replace manual workflows with intelligent automation. ERP/CRM integration, document processing, multi-system orchestration, scheduled jobs. Whatever your team does repeatedly, we automate permanently.

2-6 weeks
Use-cases: Invoice processing, order fulfillment, inventory sync

Executive Dashboards & BI

Real-time visibility into your business metrics. We connect directly to your databases and build dashboards that load in milliseconds – not minutes like PowerBI or Tableau. Multi-source aggregation, interactive drill-downs.

3-8 weeks
Use-cases: Sales analytics, operations cockpit, financial dashboard

Data Engineering & Pipelines

Turn scattered data into structured intelligence. Build data warehouses, ETL pipelines, event streaming systems – infrastructure that scales from gigabytes to petabytes. ClickHouse, PostgreSQL, Kafka stack.

4-12 weeks
Use-cases: Customer data platform, analytics data lake, event processing

Full-Stack Platform Development

Complete web applications engineered for performance and longevity. Internal tools, customer portals, B2B platforms, SaaS products. Modern frontend (React/Astro), scalable backend API, database design.

6-16 weeks
Use-cases: Customer portal, internal admin tool, B2B platform

API & System Integration

Make your software ecosystem work as one. REST APIs, GraphQL endpoints, webhooks, legacy system connectors – that enable seamless data flow between systems. Complete documentation included.

2-8 weeks
Use-cases: Salesforce-ERP bridge, payment integration, shipping API

AI & Machine Learning Integration

Practical AI that solves real problems. LLM integration (GPT, Claude), document intelligence, predictive analytics, smart search, recommendation engines – implemented where it actually adds measurable value.

4-10 weeks
Use-cases: Document processing AI, support chatbot, predictive inventory

Mobile & Responsive Apps

Native mobile experiences or progressive web apps that work everywhere. Offline capability, real-time sync, push notifications, device feature integration. iOS, Android or cross-platform.

6-14 weeks
Use-cases: Field service app, sales mobile tool, customer mobile portal

Infrastructure & DevOps

Deploy on hardware you control. Server provisioning, container orchestration, CI/CD pipelines, monitoring setup – no cloud vendor lock-in, no surprise bills. Hetzner bare metal preferred.

2-6 weeks
Use-cases: Kubernetes cluster, deployment pipeline, monitoring stack

Security & Compliance Engineering

Build systems that pass audits from day one. GDPR, SOC 2, ISO/IEC 27001:2022, HIPAA – compliance engineered into architecture, not patched later. Security reviews, penetration testing, audit logging.

3-10 weeks
Use-cases: GDPR data platform, SOC 2 controls, HIPAA system

E-Commerce Systems

Custom shopping experiences without Shopify fees. Product catalogs, checkout flows, inventory management, payment processing, order fulfillment automation – owned infrastructure, zero transaction fees.

8-16 weeks
Use-cases: B2B ordering portal, custom marketplace, subscription commerce
Security & Compliance

Your Infrastructure.
Your Control.

Software runs on your hardware. In Germany. Or wherever you want. No code on third-party servers you don't control.

Hetzner ISO 27001 Certification

Data centers in Nuremberg and Falkenstein. International standards for information security. Biometric access controls, redundant power supply, 24/7 monitoring.

Physical security to the highest standard
Redundant infrastructure with automatic failover
Availability target agreed per project

GDPR Compliance by Design

The systems we build run in the EU. Full control over every workflow. No vendor with access to your business data.

Data residency in Germany guaranteed
SSL/TLS 1.3 end-to-end encryption
Complete audit trails for compliance

What a project typically looks like

Illustrative engagement types, not client cases. We publish figures only where a client has approved them and the method is documented.

Financial Services • Germany

Challenge: Manual compliance reports take 3 weeks per quarter, error-prone. Solution: Automated data pipeline aggregates from 5 sources with one-click report generation.

Result: 3 weeks → 4 hours | 100% accuracy | $198,720 annual savings
Python PostgreSQL FastAPI Pandas
Typical engagement · analytics consolidation

Situation: customer analytics spread across several paid tools, each with its own pricing model, none of them holding the full picture. Approach: one owned event pipeline and a single dashboard, so the data model is yours and the licence count stops growing with the team.

Illustrative engagement type, not a client case. We publish figures only where a client has approved them and the method is documented.
Node.js ClickHouse Kafka D3.js
Typical engagement · inventory synchronisation

Situation: stock levels drift apart across several sales channels, which produces oversells and support load. Approach: a synchronisation service with explicit conflict resolution and alerting, so the channels agree on one source of truth.

Illustrative engagement type, not a client case. Results depend on channel APIs, order volume and how conflicts are resolved.
TypeScript Redis Webhooks React
Fixed price

Scope, timeline and cost agreed before the build. No hourly overruns.

Source code at handover

The full Git repository, the configuration and the deployment scripts.

No recurring licence

You pay once for the build. What it costs to run is hosting, not a subscription.

Frequently Asked Questions

What if you disappear after delivery?

+

You own the complete source code and documentation. Any developer can maintain it. We offer optional post-launch support contracts if you want continuity, but you're never locked in. Your code, your freedom.

How do you keep costs lower than agencies?

+

No expensive office, no full-time bench of idle developers, no sales team on commission. We're a lean network model – elite contractors efficiently coordinated. You pay for engineering, not overhead. 40-60% below agency pricing.

Can you work with our existing tech stack?

+

Yes. While we have preferred technologies, we adapt to your environment if you have existing systems or in-house teams that will maintain the code. Pragmatism over purism.

What about ongoing maintenance and updates?

+

Included during build. Post-launch you have three options: (1) Your team maintains it, (2) We offer hourly support, (3) We offer a monthly retainer. All optional, never required.

How do fixed-price projects work when requirements change?

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Scope is locked after discovery. Changes require a new statement of work. This protects both parties and prevents scope creep. Small tweaks are usually absorbed. Major changes are transparently re-quoted.

Do you sign NDAs and work-for-hire agreements?

+

Yes, standard practice. All IP transfers to you upon final payment. You own everything – code, documentation, assets, data.

What if the project takes longer than estimated?

+

Fixed price means we absorb overruns unless you change scope. This incentivizes accurate estimation – which we're good at after 50+ successful projects. No surprise bills.

Can we see the code during development?

+

Yes, weekly demos and GitHub access throughout. Full transparency at every commit. No blackbox development until final delivery. You see progress in real-time.

Custom measurement layer

For products and portals that do not fit standard events.

A multi-tenant portal, a multi-step application process or a product with its own completion logic cannot be mapped sensibly onto view_item and purchase. In that case the event model is designed together with the application.

custom data layer
custom events
multi-tenant context
proprietary funnels
custom measurement endpoints

Tell Us What You Need.

30-minute call. No sales pitch. We discuss your challenge and honestly tell you whether custom development is the right path. Fixed quote within 5 days.

Response within 24h No obligation 100% confidential NDA available
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