Hyros, Triple Whale or attribution you own?
Both vendors solve a real problem and take work off your hands. This page compares scope, data sources, pricing model and maintenance responsibility. Accuracy percentages are deliberately absent.
In short
Off-the-shelf attribution tools start faster and bring dashboards nobody has to build. The price is a model whose inner workings you cannot see, and a recurring fee that grows with your revenue. A custom solution gives you the raw events and traceability, but costs a build and ongoing maintenance. If you are only starting to measure, an off-the-shelf tool is usually the better call.
There is no three-year calculation on this page. Hyros publishes no price list and Triple Whale tiers by annual revenue. A model built on secondary sources would not be reliable.
Where the approaches differ
| Criterion | Hyros and Triple Whale | FW Delta |
|---|---|---|
| Pricing model | Triple Whale tiers by annual GMV; Hyros by tracked revenue and only after a demo | one-time build plus hosting |
| Time to start | short, much is preconfigured | a project with a measurement plan and build |
| Attribution model | the vendor model, internals not visible | your model, traceable and versioned |
| Raw data | through the vendor API, with its limits | directly in your own database |
| Dashboards | included and maintained | have to be built |
| Platform coverage | many ad platforms connected out of the box | the platforms you connect; more cost effort |
| Maintenance | with the vendor, including platform changes | with you or under a maintenance agreement |
| Leaving | subscription ends, reporting ends | data and code stay |
An off-the-shelf tool is better when
- you need a better view quickly
- nobody wants to look after a measurement system
- the vendor standard reports answer your questions
- the fee is small relative to ad spend
- you are early and still learning the model
A custom solution pays off when
- you have to trace how a number came about
- the raw events are needed by other systems
- the fee grows with revenue and becomes noticeable
- the attribution model has to fit your business
- the analysis has to be reproducible and auditable
Documented facts
Triple Whale prices by annual gross merchandise value, not by ad spend or order count. The published entry tiers are Foundation and Automate; Enterprise is quote-based.
As of 2026-08-10 · Source
Hyros publishes no self-serve price list; pricing requires a sales demo and is tiered by tracked revenue. Figures in circulation come from third-party write-ups, not from the vendor, and are therefore not used for a cost calculation here.
As of 2026-08-10 · Source
FAQ
Why are there no accuracy percentages any more?
Because nobody can substantiate them, including us. The previous version of this page quoted 95 to 99 percent accuracy and blanket improvements over competitors. Such figures depend on consent, browsers, platforms and purchase cycle, and are meaningless without a shared definition.
Why is there no cost calculation?
Hyros publishes no price list and requires a demo. Triple Whale tiers by annual revenue. A three-year total built on secondary sources would be an estimate that looks like a fact.
Is custom attribution more accurate?
Not automatically. It is traceable. Whether it is more accurate depends on how well the measurement foundation underneath works. Without clean events that applies equally to both routes.
Check the foundation first
Attribution can only be as good as the events it calculates on.